Magic Earth is a response to a growing global need: the right to explore the world without sacrificing your privacy.Magic Earth is a response to a growing global need: the right to
We built Magic Earth with a clear question in mind:
“What would a world-class navigation experience look like if it served people, not business models based on surveillance?”
Created for everyday movement. Built with a deeper purpose.
Magic Earth gives you everything you expect from a premium navigation app like detailed maps, real-time traffic, offline mode, voice guidance, speed alerts, lane assist, and multiple travel modes. But under the hood, it’s fundamentally different. Magic Earth doesn’t track your location. It doesn’t profile your behaviour. It doesn’t monetize your movement.
Because it was never built for that.
We built it for families on road trips, for commuters who need reliable routes, for cyclists and pedestrians navigating cities, for travellers in low-connectivity regions. We built it for the privacy-conscious & the digitally aware, while enjoying seamless convenience.
Where privacy isn't a feature - it's the foundation
Everything in Magic Earth is grounded in privacy. There is no trade-off between using the product and protecting your identity. That philosophy drives every decision we make including our offline-first approach & our refusal to harvest personal data.
This is why Magic Earth is seen as a privacy-friendly alternative to Google Maps. But beyond that, we are rethinking how navigation should work in a world that increasingly demands ethical technology.
Evolving with the World.
Magic Earth is built on decades of navigation expertise rooted in Magic Lane’s pioneering legacy. Since 1992, our team has been shaping digital navigation, starting with one of the first route planners for desktop as Route 66. This deep experience drives everything we do today, including creating Magic Earth.
Built by people who care. For people who care.
Magic Earth is developed by a team that believes user experience, performance, and privacy can coexist. We're proud to be part of the Magic Lane family, but Magic Earth is its own focused mission to give people everywhere access to respectful, reliable, world-class navigation.
Whether you're planning your next trip, finding your way home, or just getting curious about your surroundings; we’re here to guide you.
We believe access to ethical technology is a right, not a luxury.
Magic Earth
Navigate securely with real-time traffic and weather, 3D and offline maps, across all major transport modes. All without compromising your privacy.