August 19, 2026
Amsterdam, Netherlands
Magic Earth brings privacy-first navigation straight to the car: now available in the Google Play Store for Android Automotive OS vehicles
Always on, even offline: drivers of cars with Google built-in can now install navigation that combines live traffic when connected with full offline coverage of 200+ countries - with no tracking, no profiling, and no data sold.
Magic Lane, the Netherlands-based navigation technology company, today announced that Magic Earth Navigation & Maps is available worldwide in the Google Play Store for cars. Drivers of vehicles running Android Automotive OS (AAOS) with Google built-in can now install Magic Earth directly on their car’s dashboard - no phone, no cables, and no compromise on privacy.
Magic Earth is built for the car, not ported to it. The app delivers full turn-by-turn navigation on the vehicle’s own screen: 3D maps with lane-level guidance, junction views for complex interchanges, live traffic and dynamic rerouting, speed camera and hazard alerts, and hands-free control through the car’s voice assistant. It can be set as the vehicle’s default navigation app.
Always on. Even offline.
Magic Earth is built on a hybrid architecture that combines the best of connected and offline navigation. When the car is online, drivers get live traffic, dynamic rerouting, incident alerts, and map updates. And because offline maps covering more than 200 countries and regions are stored on the vehicle itself, route calculation, search, voice guidance, and automatic rerouting keep working in tunnels, underground car parks, remote regions, and anywhere connectivity drops - with no visible handover. It is the product promise in one line: privacy-first maps and navigation - always on, even offline.
No tracking. No profiling. No data sold.
Magic Earth follows a strict privacy-by-design philosophy: no personal data collection, no location tracking, no driver profiling, and no third-party data sharing. Core navigation runs locally on the vehicle, search history is stored only on the device, and community hazard reports are fully anonymous. The result is GDPR-aligned navigation without trade-offs - in line with the company’s principle: “we map your route, not your data.”
“Drivers shouldn’t have to hand over their location history to get a great navigation experience in their car. With Magic Earth in the Play Store for cars, we’re putting a genuine choice on the dashboard: navigation that is precise, works in 200+ countries even without a signal, and knows nothing about you. That combination simply didn’t exist for Android Automotive drivers until today.”
Tim Urlings
Head of Product at Magic Lane
Availability and pricing
Magic Earth Navigation & Maps is rolling out globally in the Google Play Store for cars and is compatible with vehicles running Android Automotive OS with Google built-in from a growing list of car makers. The app is offered as a subscription at €14,99 per year, with a 14 free trial. Or via a privacy first non-Google one off license checkout option.
Key capabilities at launch:
Full offline navigation in 200+ countries - offline maps, search, routing, and voice guidance with no internet connection required
Real-time services - live traffic, dynamic rerouting, and incident alerts when the vehicle is connected
Lane-level guidance - lane assist, junction views, and speed limit display with over-speed warnings
Safety alerts - fixed, mobile, and red-light camera alerts, plus anonymous community hazard reporting
Native voice control - hands-free destination entry and route control via the car’s voice assistant; can be set as the default navigation app
Automotive-grade performance - engineered to run smoothly on entry-level automotive hardware as well as premium systems
For car makers
The same platform behind the Play Store release is available to OEMs as Magic Earth AUTO - a pre-integrable AAOS navigation solution with white-label builds, custom voice assistant integration, vehicle sensor fusion, and full data sovereignty. Car makers interested in factory integration can contact Magic Lane at info@magiclane.com.
About Magic Lane
Magic Lane International B.V. is a Netherlands-based navigation technology company delivering automotive-grade maps, routing, and navigation software for next-generation vehicles. Its heritage dates back to 1992, when the team pioneered digital navigation under the Route 66 brand and helped bring onboard navigation to the Nokia 6110 Navigator, one of the first mobile phones with built-in navigation. Relaunched as a modern platform in 2022, Magic Lane’s technology is trusted by OEMs, Tier-1 suppliers, fleet platforms, and mobility operators across more than 80 countries. Magic Lane is headquartered in Amsterdam, with an R&D centre in Brasov, Romania. More at magiclane.com and magicearth.com.