Privacy Policy
This privacy policy (“Privacy Policy”) governs how we, Magic Earth (“we”, “our” or “us”) use, collect and store information pertaining to you (“User”, “you”), user of Magic Earth mobile application (“App”).
Please take a moment to familiarize yourself with our privacy practices and contact us if you have any questions.
This Privacy Policy explains:
- What information we collect and why we collect it.
- Your rights and choices with regard to that information.
- The steps we take to protect that information.
- Limitations with regard to third party websites and content.
- How we transfer the information.
- How we may make changes to our Privacy Policy.
- How you may contact us.
INFORMATION WE COLLECT AND WHY WE COLLECT IT “Personal Information” means any information about an identified or identifiable individual.
The information we collect is kept only for the purposes stated below, and for a limited period of time, after which it is destroyed.
We use the information about you that is automatically generated while you use our services, but we do not collect it. In many cases data is generated inherent to you using a computing device or inherent to transmitting data over computer networks, such as the Internet. This data includes IP-addresses, date and time of your requests, operating system type. We may also use real-time geo-location information of your device, search reference geographic position, routing and search preferences, crash reports and app version installed.
We do not store Personal Information generated automatically while you use our services.
We may collect data in a form that does not, on its own, permit direct association with any specific individual. We may collect information such as language, time-zone, search requests and routing requests, so we can improve the user experience and our services.
We may use the information we collect for the following reasons:
(i) Provide our services
- We use your information to provide navigation services, best route choices, traffic information, map updates, alerts, weather data and to provide information about locations on the map.
(ii) Maintain and improve our services
- We also use your information to ensure our app is working as intended, for technical diagnostics, to detect fraud and abuse and to improve our services. For example, we may use the route information to improve the accuracy of the navigation data.
(iii) Communicate with you
- We may use your information to communicate with you through push notifications. For example, we may contact you to provide service-related messages such as notifications, confirmations, updates, and security alerts.
- We may keep a record of your requests in order to help solve any issues you might be facing;
(iv) Protect Magic Earth, our users, the public and for Legal reasons
- To enforce the Terms of Use or Privacy Policy;
- To comply with any applicable law and assist law enforcement agencies under any applicable law
- To detect abuse and illegal activity; to detect and prevent fraud, misappropriation, infringements, identity theft and other illegal activities and misuse of our services;
- To handle breakdowns and malfunctions;
- To take any action in any case of dispute, or legal proceeding of any kind between you and the App, or between you and other users or third parties with respect to, or in relation with the App;
- For purposes provided under this Privacy Policy and Terms of Use;
- To help improve the safety and reliability of our App.
- To create anonymous data (where such data does not enable the identification of a specific user).
A list with the information that we use, collect and store, along with the period of time for which this is retained, can be found here.
We do not sell or rent the information to marketers or third parties. We may, however, share or disclose the information as follows:
- Members of our group. We may share the information to any members of our group, subsidiaries and branch offices, to which it is reasonably necessary or desirable for us to disclose the information in order to carry out the above-mentioned information processing purposes.
- Compliance with laws and law enforcement. We will share the information if we, in our good faith judgment, believe it is necessary to:
- (i) investigate and defend ourselves against any third-party claims or allegations;
- (ii) comply with laws and legal process (including valid subpoenas, court orders, or government requests);
- (iii) take precautions against liability and protect the property, rights, and safety of our App users or others as required or permitted by law;
- (iv) enforce our Terms of Use or other agreements;
- (v) prevent or stop activity we believe to be illegal, fraudulent, abusive, unethical or legally actionable; and
- (vi) detect, prevent, or otherwise address fraud, the security or integrity of our App or equipment used to make the App available, or any other technical issues.
- Other Disclosures. We may disclose the information in other ways when we have your consent to do so.
YOUR RIGHTS AND CHOICES Subject to applicable law, you may have the right to request access to and receive information about the data we collect about you, update and correct inaccuracies in your information, and have the information blocked or deleted, as appropriate. You also have the right to withdraw your consent to the collection of your Personal Information. You may at any time stop the collection of your information via the settings of your device, or by uninstalling the App. Note however that if you exercise your right of blocking or deletion, if you decline to share certain information with us, or if you withdraw your consent, we may not be able to provide to you some of the features and functionalities of the App.
To exercise your rights and choices to your Personal Information, please contact us by using the contact details provide below under “Our Contact Information”.
INFORMATION SECURITY We maintain technical and organizational measures intended to protect the information that we collect against unauthorized or unlawful processing and against accidental loss, destruction or damage.
THIRD PARTY WEBSITES AND CONTENT Our App may provide links to other websites for your convenience and information. These websites may operate independently from Magic Earth. Linked websites may have their own privacy notices or policies, which we strongly suggest you review if you visit any linked websites.
CHANGES TO OUR PRIVACY POLICY We may revise this Privacy Policy from time to time. When we do, we will post the revised policy and the revised version will be effective when it is posted.
OUR CONTACT INFORMATION If you have any questions about this Privacy Policy and the way in which we handle the information that we collect, or to exercise your rights and choices, please contact us at privacy@magicearth.com.
Magic Lane, Netherlands, Amsterdam, Noord-Holland, Netherlands.