July 7, 2025
Amsterdam, Netherlands, and Brasov, Romania
Your privacy is in our DNA: A Fair and Transparent Path Forward For Magic Earth
Magic Earth, a leading privacy-focused, offline supporting navigation app used by millions globally, recently announced the introduction of a subscription priced at €0.99 per year. This change is designed to ensure the app’s continued development, support, and commitment to user privacy without resorting to advertising or data monetization.
Magic Earth is operated and engineered by a dedicated team of close to 50 professionals from the company Magic Lane, who continuously work to improve map accuracy by enriching publicly available map data with additional layers and real-time information. As more people turn to privacy-focused alternatives like ours, the growing user base means maintaining the same high level of privacy & quality which demands greater resources and stronger infrastructure.
“Our mission has always been clear: to offer a reliable navigation experience without compromising user privacy. Rather than relying on ads or selling user data, we believe a modest subscription contribution is the fairest way to keep the app alive and evolving, isn’t it?”
Raymond Alves
CEO of Magic Lane
The subscription fee directly supports:
• Enhanced map precision and frequent updates
• Development of new features while maintaining strict privacy principles
• Infrastructure and live data upkeep to ensure smooth, reliable service
Magic Earth is actively working on additional payment options, inspired by the thoughtful suggestions from our loyal, privacy-conscious community. And to ease the transition, Magic Earth offers a 30-day free trial on Appstore allowing users to experience all premium features before subscribing.
“While Magic Earth was for free for a long time and loved by all for navigational purposes, we could not continue to support this for free. The last couple of months we’ve seen a huge uptake in usage, driven by ongoing data privacy concerns of many more users using alternative apps. To keep our support going we had to do something to manage the increasing cost of this uptake. We understand this is a big change for our community, and we remain dedicated to transparency and ongoing innovation. Thank you for supporting a privacy-first navigation app you can trust, bear with us!”
Raymond Alves
CEO of Magic Lane
About Magic Earth
Magic Earth delivers privacy-first navigation, combining community-sourced maps with proprietary data layers for enhanced accuracy. The app offers offline capabilities, real-time traffic, and smart routing all without ads or user tracking.
About Magic Lane
Magic Lane empowers businesses to shape the future of smarter, more sustainable mobility with flexible, privacy-first navigation technology. Built for a world beyond cars, our solutions combine offline capabilities and seamless integration to drive innovation in micromobility. With decades of expertise, we help create connected journeys that are efficient, secure, and adaptable.
For media inquiries, please contact:
Asmita Kothari
akothari@magiclane.com
www.magicearth.com